Background
Women’s careers have been hit so much harder by the pandemic and the existing inequalities have been magnified. 4 x more women have lost their jobs, 71% women have been denied furlough and at the same time many more women had to pick up homeschooling and other chores.
The brief
Create a campaign for Creative Equals to mark International Women’s Day 2021
The idea
Women’s lives have been put on pause during the pandemic.
By turning the pause sign 90 degrees, it creates the Creative Equals logo. This simple movement symbolises the urgent need
for change in our society to help women’s lives in a powerful and well-branded way.
We invited women to ‘Take A Pause’ at 11am and reflect on what women have been going through in this pandemic, including being denied furlough, losing their jobs, or stepping back from their careers to look after the children. The campaign was featured widely in Campaign, Creative Brief and other industry press.
Background
Right now, the world is heading towards climate catastrophe, with the poorest people hit first and hardest – but we are all #ClimateChangers and together, we can hit reverse.
The brief
The brief was to develop a creative concept for #ClimateChangers that fits within Oxfam’s brand guidelines without creating a sub brand
The idea
We have chosen an arrow as a symbol for change to point us into the right direction to avoid a climate catastrophe. The arrows stands for the action that is needed in order to create change. It is a very simple yet bold visual that can be applied in many different ways. It can be used across all media channels but it can also be painted or recreated with different materials.
The brief
Create a digital advertising campaign to appear on digital OOH and in social media for Gordon’s Gin
The idea
Trends come and go, true classics, like Gordon’s, stay forever.
The brief
Create a social media campaign to engage young men and women from diverse backgrounds across Europe to have conversations about sexual consent. So as to help create a “consent culture” and to increase the visibility of the Let’s Talk About Yes campaign.
The idea
A striking visual that shows a big Y for yes, but on second glance you can see a female's hips. Social media visuals incorporated the (Y) with fun messages to relate to the audience.
I was in charge of implementing the branding of London’s Southbank Centre. Working closely with Wolff Olins on the launch and application of the revitalised Southbank Centre across a variety of media. The idea was “arts new chemistry” – encapsulating its mission
to create new types of relationships across art forms, and new types of relationships – less static and less one way – with audiences. Unlike other brand guidelines, every element had to be designed from scratch.
The design was awarded the Special Jury prize at the International Museum Communication Awards. The award was specifically created in recognition of the outstanding scale, vision and ambition of the job. The jury commended the work, calling it ‘arresting, playful, provocative and distinctly urban’.
The brief
Create an employer brand for Notting Hill Housing to reflect the inside of the working culture and attract future employees in a fun way.
The idea
A fun LOVE WHERE YOU WORK brand that can be created in a low budget way and that can be easily applied and managed by the internal comms team. The heart of the toolkit are a set of fun illustrations, including a love monster, coloured paper and a black and white printer.
The brief
The Gold Award was established by the Housing Corporation to identify and share excellent practice in the social housing sector and to ultimately support improvements to services for residents. The brief was to create a very special brochure to present the Gold Award winners.
The idea
The idea was to create a publication in the form of a house of cards that, when assembled, produced an eye-catching object for the “Gold Award” presentations.
As head of the design studio I was supporting the development and implementation of the Wolff Olins led rebrand. I oversaw the work of the design studio, developed the brand, was a brand ambassador across the organisation, organised a global brand workshop and set up a global comuntiy amongst all the design teams across the globe to share their work and experience.
Little Yellow Book
I helped organise a global brand workshop for Amnesty International in Berlin with 8 different country sections participating. After the rebrand it was very important to get everyone on board of the new brand, share experiences and address challenges in the process.
One Amnesty Intranet
Brand guidelines
Book design
Campaigning material
Members magazine
Campaigning tools
The brief
Create an iconic logo to unite people from across the world behind Amnesty International’s I WELCOME Refugee campaign .
The idea
A house is a universal symbol for home and safety and the dotted line represents the element of the journey and temporary homes of refugees. It can be used in many ways, as a highlighter, a frame or a sign off but it can also be replicated with simple materials if need be.
CHIQUITA FRUIT BAR KIOSKS
The brief
After a major rebrand of Chiquita the brand needed to be translated into the existing Chiquita fruit bars.
The idea
We created a design concept for very colourful and vibrant shops based on Miss Chiquita and her heritage. We wanted to use her big personality to promote the concept of freshness and position Chiquita as the fruit experts. The design covered the POS, signage and collateral print taking into consideration the user journey. The shops have been rolled out all over Europe.
The brief
ARTICLE 19 is a London-based, international organisation defending free expression worldwide. My job was to create a brand celebrating 30 years of the organisation and to develop the branding, design and art direction for their Expression Agenda Report launch event at Kings Place.
The idea
A bold typographic lock up with the ARTICLE 19 logo that celebrates 30 years. The strong look and feel is carried through into the event design, to create striking visual elements.
The brief
The brief was to design a luxury wine box for a limited edition using four paintings by a local artist containing 4 specially selected bottles of wine and a brochure.
The idea
The idea was to take fairytale inspired paintings and use them to tell long forgotten stories about the area where the wine was produced. The box resembles an elegant story book, with embossing and foil blocking as finishing touches.
JustGiving Awards
We shot last years winners, interacting with a giant, 3D model of the JustGiving logo. Using real participants adds a sense of personality to the brand and reminds viewers that behind these extraordinary fundraising achievements are just regular, everyday individuals.
Userled redesign of the JustGiving Charity Account. We’ve conducted a lot of user research to inform the redesign of the charity account. This helped us understand if our web design and information structure was logical.
